{"id":16856,"date":"2015-09-01T12:19:22","date_gmt":"2015-09-01T10:19:22","guid":{"rendered":"http:\/\/www.musthavekm0.com\/personal-styling\/?p=16856"},"modified":"2015-09-05T10:46:57","modified_gmt":"2015-09-05T08:46:57","slug":"kilometrozero-la-filiera-corta-del-fashion","status":"publish","type":"post","link":"https:\/\/www.musthavekm0.com\/personal-styling\/kilometrozero-la-filiera-corta-del-fashion\/","title":{"rendered":"Kilometrozero:\u00a0 la filiera corta del fashion"},"content":{"rendered":"<p><a href=\"http:\/\/www.musthavekm0.com\/personal-styling\/wp-content\/uploads\/2015\/09\/Store-71.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-16858 alignleft\" src=\"http:\/\/www.musthavekm0.com\/personal-styling\/wp-content\/uploads\/2015\/09\/Store-71.jpg\" alt=\"Store-71\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.musthavekm0.com\/personal-styling\/wp-content\/uploads\/2015\/09\/Store-71.jpg 450w, https:\/\/www.musthavekm0.com\/personal-styling\/wp-content\/uploads\/2015\/09\/Store-71-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a>Se passando in viale Montenero a Milano vedete una vetrina dove sono esposte cassette di mele, o altra frutta e ortaggi di stagione insieme a deliziosi abitini, non lasciatevi sfuggire l\u2019occasione ed entrate a curiosare. Scoprirete l\u2019idea originale di due simpatiche amiche, particolarmente sveglie e intraprendenti, che \u00e8 riassunta e spiegata nel nome stesso del negozio, \u00abMust Have Kilometrozero\u00bb.<br \/>\nEntrambe hanno alle spalle un curriculum di tutto rispetto, in quanto Graziella Mancini ha lavorato nel gruppo Marzotto e poi \u00e8 stata direttore marketing nel gruppo Valentino e nel gruppo Tod\u2019s, mentre Vania Sommariva \u00e8 stata stilista di un noto gruppo di haute couture.<br \/>\nL\u2019idea \u00e8 nata dalla consuetudine, ormai consolidata a Milano e altrove, di acquistare i cibi direttamente dalle cooperative dei contadini, saltando il passaggio del negozio.<br \/>\n\u00abVedendo il successo della filiera corta nel campo del food \u2013 racconta Graziella Mancini \u2013 abbiamo pensato di fare qualcosa di analogo nel campo del fashion, saltando non il passaggio del negozio perch\u00e8 nel nostro caso \u00e8 indispensabile, bens\u00ec quello della distribuzione\u00bb.<br \/>\nQuesto, in altri termini, significa che un abito di pizzo da 1000 euro da Must Have Kilometrozero lo si pu\u00f2 trovare a soli 500 euro, o un tubino che altrove costa 100 euro, qui lo si pu\u00f2 acquistare a soli 50 euro.<br \/>\nOltre agli abitini il negozio propone anche accessori tipo collane, bracciali, cinture, sciarpe e pochette da abbinare fra loro creando outfit ogni volta differenti. Inoltre le clienti di Must Have vengono coccolate con tipologie differenti di servizi, come la personal shopper a disposizione che le pu\u00f2 consigliare negli acquisti, spiegando loro quali sono i capi basici e classici che non devono mai mancare nella valigia (o nell\u2019armadio) di una donna, come il tubino nero, la camicia bianca etc. Un\u2019altra tipologia di servizio \u00e8 quella di consigliare invece i colori e i trend del momento e, infine, la possibilit\u00e0 di personalizzare al massimo un capo o un outfit.<br \/>\nQuanto ai saldi, che in citt\u00e0 partono il 7 di luglio, non fanno parte della filosofia del negozio in quanto i prezzi sono gi\u00e0 molto contenuti.<br \/>\nE le cassette di mele? \u00abLe mele che lei ha notato passando e che possono essere di volta in volta anche verze, o rape, o angurie, a seconda della stagione, sono una divertente e ironica allusione alla filiera corta del food che ci ha ispirato \u2013 conclude Graziella Mancini \u2013 e sono ormai parte integrante dell\u2019allestimento della nostra vetrina\u00bb.<\/p>\n<h4><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Se passando in viale Montenero a Milano vedete una vetrina dove sono esposte cassette di mele, o altra frutta e ortaggi di stagione insieme a deliziosi abitini, non lasciatevi sfuggire l\u2019occasione ed entrate a curiosare. <\/p>\n","protected":false},"author":1,"featured_media":16858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[],"class_list":["post-16856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kilometrozero:\u00a0 la filiera corta del fashion &#8211; 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